Tuesday, 9 August 2016

PEST ANALYSIS POLAND - INTERNATIONAL MARKETING


POLITICAL
Poland has stable political situation. Poland is part of EU, but keeps polish currency (ZLO). Poland has democracy and has market focused economy. According to BIM, Poland has 51.2 out of 100 in regulatory & legal risk. Poland is one of the biggest trade companies in EU.
ECONOMICAL
Poland nowadays focuses a lot in how to increase number of unemployment. Country starts to analyse opportunities in rising service and manufacturing level in country. The global GDR is expected to grow up to 96.5 $ trillion by 2017. Strong domestic consumption helps the economic growth of the country. It highly attracts investors around the world. Nowadays polish economical level has been growing during the last decade, comparing with other European countries.
SOCIAL
Nowadays Poland is one of dominating countries that exports high percentage of goods, car and car parts, machinery and electronics, chemicals, fuels and minerals. Poland becomes one of the countries of colourful shops, international labels and dynamic people. Polish people demonstrate their initiative, optimism and hospitality, what is always appreciated by foreigners. Polish is a language of 50 million people around the globe.
TECHNOLOGICAL
Last inventions in Poland bring worldwide recognition of the country, as a high level Technology improvement. Grapheme was invented at the institute of Materials Technology in Warsaw. Poland is working on some project, which brings dramatically progress in the medical sciences. Many Polish factories become part of the German supply chain, because of Poland high productivity and low wages. Since 2004, when Poland joined the EU and had access to EU foundation, government invested a lot to education and science developing, which nowadays brings really big profit for the country.

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